Over the last 15 years, we've turned from marketing specialists to solution providers for the beverage and spirits' domain. With an integrated approach to procurement, supply and deliveries we have been able to stay ahead of our competition.
Over the years we've made rapid strides in the industry and today we own blending, packaging and distribution networks for the beverage and spirit markets of Africa. We currently focus on Tanzania, Cameroon, Ivory Coast, Ghana, Mozambique and Zambia.
We started off as Afro-American Industries Limited, selling branded beverages,
based out of Dar-es-salaam in Tanzania.
Over the years we expanded to Mozambique and moved up to become market leaders. Cameroon, Zambia, Ivory Coast followed, soon after.
Following these successes, Afrus Industries Limited was started in Ghana, and today we are a major beverage player to reckon with, in this part of the African region too.
In Tanzania, Mozambique, Cameroon, Ivory Coast, Zambia and Ghana, the Reddys range of spirits are a trend onto themselves - the Zed flavored spirits of Orange, Lime and Pineapple occupy premium shelf space along with the Royal family of Whisky, Gin, Brandy and Rum; As our consumers hold sway with the Tyson range of Gold Spirit and Vodka, along with Dollars Gin, we run-over competition with our Champion Rum and Whisky range.
The Value We Add
We understand the geography and the people like the back of our hand. We know the distributions networks that work, and the channels that don't. We choose wisely, we add value aggressively, and we penetrate the markets with precision. With this knowledge base, we offer consultancy services for sourcing distillery equipment, improving production and market tie-ups and increasing market share for new and existing units that want a larger pint of the beverage market.
Beverage Machinery Imports
We provide analysis and interpretations that support key project decisions and development strategies. The service includes:
- Audit and financial analysis services to protect and safeguard investor interests.
- Import of beverage and distillery equipment from the best sources across the globe, catering to compliance standards.
We provide authoritative guidance to the beverage alcohol industry in the following areas:
- Marketing and operational services to both new and established on-premise operators looking to create, expand, or reinvigorate their beverage, spirits, beer and cocktail programs.
- Advice and guidance to beverage suppliers/producers on new product development, both line extensions of established brands and new items.
Local Knowledge & Reputation
As a global company with an extensive network of offices in the African continent, we employ local experts who understand local cultural and legislative practices.
Over the years we have built a reputation for our reports, recommendations and service support that carry considerable weight with our global partners and banks.
This knowledge adds much value to our clients seeking strategic pre-development marketing advice.